There is always a way to make things better, but there is also some point where you have to start! You need a way to go. Even before making some products or printing flyers, we should talk about the result. We think backwards. What ist the outcome? How do we do it? What is expected? What does the market? What is the experience? What does the eye say? We ask the uncomfortable questions first. There is the point where you have to go the first step of your business, no matter small or large and Johannes is there right in the beginning with his support and creativity of making, changing and improving.